What assumption can be made regarding customers shopping at charity bookshops?

The selection of the assumption that customers shopping at charity bookshops prefer to pay lower prices is rooted in the fundamental appeal and purpose of such establishments. Charity bookshops typically offer books at significantly lower prices compared to mainstream retail outlets. This pricing strategy naturally attracts customers who are particularly sensitive to cost and seek affordable options.

When individuals choose to shop in a charity bookshop, it generally indicates that they value finding good deals and are likely motivated by the prospect of lower prices. Additionally, these customers often appreciate that their purchases not only benefit them financially but also support a charitable cause. This dual benefit reinforces the likelihood that a preference for lower prices plays a significant role in their shopping decision.

In contrast, while awareness of prices, resale motives, and charity support might be factors influencing customer behavior, they don't necessarily capture the specific assumption about preference as effectively as the notion of price sensitivity does. As such, the main assumption relates to the inclination toward lower prices given the context of charity bookshops.