Given that predictions can often be inaccurate, what should be a business's attitude toward forecasting?

Considering forecasts as a guideline only is a pragmatic approach for businesses dealing with predictions that may not always be accurate. This attitude acknowledges that while forecasts can provide valuable insights based on past trends and data analysis, they are inherently uncertain due to various external factors that can affect outcomes. By treating forecasts as guidelines, businesses can remain flexible and responsive to changes in the market or economy. This allows them to adapt their strategies as new information becomes available or as situations evolve, ensuring they do not become overly reliant on potentially flawed predictions. Additionally, this perspective encourages continuous evaluation and adjustment of strategies rather than rigid adherence to predetermined plans established through forecasting alone.